Sales value management is the set of activities that can prove the economic value of your solution, to your potential and current customers. Your customers will have fewer objections and can easily decide if this value is enough to move forward with you, when they can see the quantified potential benefits of your solution.

With sales value management, conversations focus on how to realise the potential value identified, rather than on price. With this approach it is proven that you can win more business, close deals quicker, reduce discounts and selling costs, upsell and cross-sell more easily, grow your deal size and make your solution more appealing to customers.