Value Management Enablement · Since 2009

More than two decades of value expertise, now a scalable, AI-leveraged system.

TVST is now smaller, more focused and more scalable. We provide end-to-end value management enablement and help companies build, operate and optimise their own value management practices — from global software vendors to startups.

7,000+
Software & technology deals supported
350+
Business cases built & supported every year
50+
Specialised consultants in our network
22
Countries with TVST presence
A strong foundation

Two decades of value management, in pre-sales and value realisation.

Since 2009, TVST has been dedicated to helping software and technology providers build, scale and operate value management practices in pre-sales and value realisation — and to helping solution buyers understand and track the value generated by their technology investments. That focus has not changed. Our approach has.

What changed since 2024

Smaller. More focused. More scalable.

Using artificial intelligence, we converted more than 20 years of expert know-how into a scalable value management enablement system.

Where we came from

Old TVST

  • Core: value selling services outsourcing
  • Large group of analysts doing research and back-office work
  • Operating model similar to traditional consulting firms
  • Strong dependence on a few large software vendors
  • An operating model that was harder to scale
Where we are now

New TVST

  • Core: value management enablement (AI-leveraged):
  • Advanced Value Selling Program
  • Advanced Value Realization & Optimization Program
  • Diversified client portfolio & revenue: customers of all sizes, from very large enterprises to startups — software vendors, IT service companies, industrial automation and professional services
  • Other services: big-deal support and ad-hoc value management consulting
  • A small group of specialists using highly specialised AI agents

We didn't change our focus — we changed our approach.

The engine

Two decades of expertise, now amplified by AI.

The same value management discipline we've refined since 2009 — now codified into a system of specialised AI agents that scales judgement, not just headcount.

Abstract visualization of intelligence and value management
The value lifecycle

We cover the entire value lifecycle in software & technology deals.

From validating the investment decision to delivering on the value promise and deriving more value over time.

Invest Implement Realize Optimize
01 · Invest

Value Discovery

"Validate the investment decision"

Understand business strategy and pain points, identify critical KPIs, align solution capabilities, and build the business case that validates the investment decision.

02 · Realize

Value Realization

"Deliver the expectations"

Define KPIs, owners and targets; establish tracking cadence and dashboards; and put governance — reviews and corrective actions — in place to ensure the value expectations are met.

03 · Optimize

Value Optimization

"Derive more value"

Assess performance against benchmarks on solutions already in use for a significant time. Identify improvement opportunities, define actions, and follow up on the "extra value" identified.

What we do

End-to-end value management enablement, leveraging specialised AI agents.

We help companies build, operate and optimise their value management practices — and we support both the vendor and the buyer sides.

200+

Sellers, presales and customer success professionals trained per year in value management practices.

60+

Value realization and optimization programs supported per year, from both the vendor and the buyer sides.

Ad-Hoc

Value management consulting work across the full range of companies, from large multinational vendors to startups.

How we made the change

Transferring more than 20 years of value selling expertise.

We decoded two decades of value management practice, digitalised its core activities, and built a system that customises and personalises to each client.

01

Decodification

Of two decades of value management experience
  • More than 20 years of value management experience
  • Large, medium and small players — and startups
  • Multinational context
  • Build-up, operation, outsourcing and enablement
02

Recodification

& digitalisation of core activities
  • Built and trained AI agents specialised in core value management activities
  • Built a Business Case App for non-experts
  • Built the C.O.N.T.E.X.T.™ Framework for multicultural communications
  • Built an enablement framework (videos, exercises, coaching)
03

Customization

To ensure relevance
  • Build customer solution value maps — align on KPIs
  • Adapt the Business Case App to include the KPIs needed
  • Adapt training modules as needed (videos, exercises)
04

Personalization

To ensure adoption
  • Train using real opportunities brought by each participant
  • Flexible, asynchronous timing to fit each student's agenda
  • 1:1 coaching and review of exercises
  • After-training support to consolidate learnings
Advisory work

Advising on value-led execution.

A growing part of TVST's work is advising companies on how to leverage AI to organise their value management operating model, across pre- and post-sales.

Large IT Services Companies

  • Organising big-deal teams
  • Helping build customised AI agents for their value management operation
  • Scaling value management to the middle segment
  • Common governance across pre- and post-sales value management

Mid-size Software Companies

  • Building pipeline-generation engines based on value selling principles
  • Organising value management practices (value selling and value realisation) and governance
  • Shadow-managing complex opportunities

Startups & Scale-ups

  • Training leadership in value management principles and practices
  • Developing initial value selling collateral
  • On-the-job coaching and support in critical customer presentations
Programs & resources

Where to go next.

Our programs, services and insights — explore what's most relevant to you.

Get in touch

Let's talk about value.

Whether you're building a value management practice from scratch, scaling one across pre- and post-sales, or preparing for a big deal — we'd be glad to hear from you.